The Future of Eco-Fashion
The Future of Eco-Fashion
Is sustainable fashion a trend?
A growing number of designers and companies are incorporating eco-friendly practices into their designs and manufacturing processes, but as long as there is a demand for fast fashion, the garment industry will continue to rely on unsustainable practices. Is it just another trend? I would argue, no: sustainable fashion is here for good. Cape Cod Chokers, for example, aspires to create lovable eco-friendly fashion of premium quality that lasts beyond seasons.
Trend or the upcoming norm?
Active change in the fashion industry supported by the government and consumers is good news for the future of the fashion industry. But the work is not done yet. Plus-size clothing has been improving in the last few years, and the shift is now focusing on sustainable clothing.
Sustainable fashion is becoming the new normal in terms of how we consume clothing. Consumers have the ability to spend their money in a variety of ways. With sustainable options becoming more affordable yet remaining just as trendy, consumers can enjoy fashion more responsibly. As more and more people choose with their money, it is clear that sustainable fashion is not just a trend, and will continue to encourage positive changes in an otherwise unsustainable fashion industry.
Why is eco-fashion the future?
The flipside of fast fashion is now starting to be understood by retailers around the globe. Fashion is becoming more sustainable all the time. The fashion industry is becoming more aware of how it's impacting the environment. More people are waking up to the fact that consumer preference has changed and they want more eco-friendly products.
Consumer Habits Are Changing
More than half of consumers will pay more for a sustainable product, according to a report published in 2015. The trend has been on the rise and growing, which is good news for the future. We can't wait to support the sustainable fashion movement and watch it grow.
Eco Age is an organization that celebrates eco-friendly brands, hosts a yearly Green Carpet Fashion Awards as well as panel discussions, and helps to make sustainable fashion brands a priority for prominent brands. They are helping to bring us into a more sustainable future by working with both informed consumers and the industry. Vogue's CFDA, which helps fund and host awards for emerging designers, is inherently supportive of a forward-thinking fashion industry since those going the extra mile prioritize sustainable designs. We can't wait to see where their designs go and how their careers help to impact the sustainable movement, because we helped to promote sustainable early in designers' careers.
Technology, A Key Factor For A Sustainable Fashion Future
The advancement of sustainable fashion has been made possible by technology on a more personal level, like through apps that allow you to sell and buy secondhand clothing. Vintage and secondhand clothes play an important role in the future of sustainable fashion because the more we are able to reuse and recycle, the fewer products are made. It's easy to make a sustainable life happen with the help of apps.
There are constantly new developments in consumer tech for eco-friendly living, like the JouleBug app, which makes living sustainably a fun competition with friends. Many brands have been using dead stock to make their clothes because they are looking at the physical materials and what their advancements mean for sustainable fashion. Thread International is a brand that uses recycled water bottles in its designs. Pinatex is creating vegan leather made from pineapples to help cut down on harmful products, and other companies are doing the same. As brands push the limits of what clothes can be made from, we can see how this will have a negative impact on the environment.
Protecting People As Well As The Planet
The fashion industry often underpays those who create its clothes. This is a longstanding problem. Sustainable brands are making strides towards paying workers a fair wage and having safe factory conditions. Transparency is important for sustainability and having a healthy brand. The sustainable fashion industry is a constantly changing market.
The biggest thing about sustainable fashion is that it’s making more and more people excited about it every day. From small fair-trade brands to massive fashion industry leaders, there are new practices being developed towards sustainable fashion. The more we improve, the higher we set the bar. The future of sustainable fashion is a bright one, and I can't wait to be part of it.
Related: Importance of Sustainable Fashion