Ethelda May Dress, a clothing line inspired by my grandmother, Ethelda May—affectionately nicknamed "Tilly" for her boundless energy and zest for life. Born in 1905, Tilly defied the conventions of her time, embodying a spirit of independence and sophistication that continues to inspire.
A Legacy Rooted in Innovation
Tilly hailed from an affluent family in Melrose, Massachusetts. Her father, Henry Merrow, was a prominent factory owner, and the Merrow family's early ventures to vacation on Cape Cod predated its popularity as a summer destination, reflecting their pioneering spirit.
Breaking Barriers in Education and Lifestyle
At a time when women's educational opportunities were limited, Tilly pursued higher education and studied fashion design. She attended The New School for Social Research in New York City, an institution founded in 1919 that championed progressive education and intellectual freedom. Tilly's adventurous nature led her to embrace activities like ocean swimming with her sister Eva, a pastime uncommon for women of that era.
Designs Reflecting Duality
Tilly's designs seamlessly blended sophistication with practicality, mirroring her multifaceted personality. The Ethelda May Dress, for instance, is reversible—offering two distinct styles in one garment. One side exudes classic elegance, reflecting Tilly's refined demeanor, while the other showcases a playful design with a bow tie cut-out front, capturing her spirited side.
Embracing Life Fully
Tilly's life was a testament to knowing when to be proper and when to embrace spontaneity. She frequented speakeasies, relished live music, and surrounded herself with a diverse circle, embodying a down-to-earth attitude and an acceptance of all people.
A Timeless Inspiration
The Ethelda May Collection is more than a tribute; it's a celebration of authenticity and individuality. Tilly's legacy reminds us to stay true to ourselves, embracing both elegance and adventure in our journeys.
